The first energy-saving banner

 

On March 31, 2012, the WWF organized Earth Hour.Obra Social ”la Caixa” supported the initiative by turning off the lights in all its offices, but this time it also wanted to tell its users about Earth Hour and make them aware of the importance of taking part.

 

We created the first energy-saving banner. To see it, you have to turn off the light in the room. The banner appeared from 8 pm in various media and invited people to turn off the light in order to turn on the planet. The user, with the help of the webcam and a small gesture such as turning off the light, activated the banner and its message:

 

"Small daily gestures are worth a whole world."

 

Awards

Gold - Lovie Awards 2012

Gold - IAB Inspirational Awards 2012

Silver - Laus 2013

Shortilst - El Sol 2013

Silver - W3 Awards